Themed ads in Custom Search

Last year, we took a big step forward towards improved customization of the look and feel of results by providing plug-n-play themes in the Custom Search Element. This allowed people to select from among a palette of predefined styles. You can find a style that matches your website and deploy search, or further customize the style if required.

Today, we’re taking themes one step further. Each theme now has ads rendered with a different look and feel to match the overall style used for the search results.

The outcome is harmony between search results and ads, which we think makes for a great user experience. The following screenshots are examples of search results and ads rendered with three different themes - espresso, minimalist and green sky.

We hope you agree that your visitors will enjoy themed ads. As always, be sure to send us your feedback.



Posted by: Ben Lisbakken, Software Engineer and John Skidgel, Senior Interaction Designer